Supply Chain Management White Papers
Supply Chain Cost Containment and Transparency Puts American Automaker on the Road in China
Overview When one of the world's pre-eminent automobile manufacturers introduced some of its more popular U.S. car models into Chinese and Taiwanese markets, they set up local assembly capabilities through joint ventures and contract manufacturing relationships. To drive this initiative, the automaker brought together an internal team to identify and evaluate supply chain requirements for entering these fast-growing, competitive markets. The team quickly determined that market entry could be accelerated by collaborating with a global supply chain provider with trade financing knowledge, a strong logistics infrastructure in Asia Pacific and experience in global sourcing solutions. Exel's expertise in emerging markets made it a clear choice.
| Publisher | EXEL | File Format | |
|---|---|---|---|
| Date Published | January 2008 | ||
| Format | Case Studies | ||
| Topics | |||
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