Sales - Marketing White Papers
Greenco Beverage Reacts to Market Trends With HighJump Solutions
Overview A Molson-Coors distributor, Greenco Beverage Company has been distributing beer for more than 50 years. Greenco Beverage Company was facing a slump in the market. The distributor was looking for new ways to capitalize on the demand for variety in the beverage market, particularly in the area of flavored drinks. Because Greenco was running both presell and peddle routes, Bater opted to implement a combination of sales applications: HighJump RouteXpress to streamline sales execution and delivery procedures, HighJump PowerTools to analyze sales patterns, and HighJump VirtualCooler to increase shelf space. Greenco also chose to replace the sales team's mobile devices with Intermec 750 handhelds and Fujitsu P- 1120 tablet PCs.
| Publisher | HighJump Software | File Format | |
|---|---|---|---|
| Date Published | May 2008 | ||
| Format | Case Studies | ||
| Topics | |||
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