Mobile - Wireless Communications White Papers
Mobile Instant Messaging: The Next Major Mobile Opportunity
Overview Mobile Instant Messaging (MIM) is the next major growth opportunity for mobile operators and is a highly flexible medium that can presence-enable services and open up new revenue opportunities in areas such as social networking, communities, blogging, gaming, advertising, and interactivity with other mobile media. Many mobile operators have launched ISP IM services, some have launched their own branded services, and some have launched both. However, mobile operators should evaluate their strategic approaches to presence by building their own MIM capabilities and services and, at the same time, by mobilizing existing communities. Mobile operators can stay central in the rapidly evolving converged communications ecosystem by positioning MIM as a seamless and natural upgrade to SMS and building data services around it.
| Publisher | IDG (International Data Group) | File Format | |
|---|---|---|---|
| Date Published | October 2007 | ||
| Format | White Papers | ||
| Topics | |||
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