Data Mining - Analysis White Papers
IT Analysis - Xerox Seeks Growth in SMB Market Through Expanded Channel Services
Overview The printer industry is characterised by intense competition and commoditisation which has led to downward pressure on prices. The price erosion on the desktop segment, the increased adoption of MultiFunction Printers (MFPs) and the growth of colour are all creating a new competitive landscape for vendors targeting the Small and Mid-sized Businesses (SMB) market. SMBs increasingly want access to colour without paying enterprise prices and also want the functionality and performance that enables them to improve their productivity whilst minimising their costs. Printer and copier vendors are all trying to capture a share of the growing desktop segment through new lower cost products as well as expanded services offerings.
| Publisher | Quocirca | File Format | |
|---|---|---|---|
| Date Published | March 2007 | ||
| Format | White Papers | ||
| Topics | |||
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