Business Strategies White Papers
Why advocacy matters to online retailers: Customer focus can mean greater loyalty and financial returns are in store
Overview Consumer advocates are potent allies to becoming a successful online retailer. By turning more of your consumers into advocates, your business can achieve a better bottom-line, while satisfying customers with a more pleasurable online shopping experience. A recent IBM Institute for Business Value study of nearly 2,500 U.S. online shoppers reveals that retailers who incorporate customer insights across business operations to improve convenience, service and the online shopping experience are better able to reap the financial benefits of customer advocacy.
| Publisher | IBM | File Format | |
|---|---|---|---|
| Date Published | April 2008 | ||
| Format | White Papers | ||
| Topics | |||
-
Did you find this white paper useful? 6 out of 11 users found this white paper useful
White Paper RSSGoing Global With Geolocation.
DownloadThis white paper, sponsored by Quova, Inc., a leading provider of IP geolocation data and services, illustrates how companies are using geolocation to greatly improve the user experience across languages...
How IP geolocation can improve your website experience and marketing activity
With geolocation technology, you can know a web user's real world whereabouts. This report examines the benefits from the fictional retailer's point of view. Things-4-You- a thriving online business, which...
Not an End In Itself: Information Protection and Return on Risk
Information protection, a core discipline of information stewardship, must balancing rick mitigation with utility. This white paper deals with the shift in "is this technology secure enough" to "we can...
Choosing the Right Hardware for Server Virtualization
Currently, virtualization is one of the most talked about new technologies in IT infrastructure. The ability to virtualize servers and reclaim, up until now, excess capacity has caught the interest...
Plymouth University - Viglen Helps University Reduce Desktop Power Consumption by 40%
The University of Plymouth understands the power of IT to support learning and attracts an increasing number of students with its mixture of high quality teaching backed by leading-edge computer...
