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Security Management White Papers

Major Online Merchandiser Sees a Big Drop in Shopping Cart Abandonment Following Deployment of VeriSign Extended Validation SSL Certificates

Tags:
security management

Overview Founded on the premise of offering high-quality brand-name merchandise, Salt Lake City, Utah-based overstock.com leverages the power of the Internet to offer consumers convenient access to enticing bargains. The company was looking for ways to further enhance its customer's confidence and comfort when transacting on its Web site. The ever increasingly competitive online marketplace makes it necessary for companies to innovate to remain competitive. overstock.com deployed the VeriSign Secured Seal and VeriSign Extended Validation SSL Certificates to further enhance customers' confidence when transacting on its Web site. As a result of the enhancement, site visitors with browsers that support the new certificate now abandon their shopping cart 8.6% less than other site visitors.

Further White Paper Details
Publisher	VeriSign	File Format	PDF
Date Published	January 2008
Format	Case Studies
Topics	Security Management, SSL - TLS

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Why does phishing work?

Presented with a carefully spoofed Bank Of the West email which directed recipients to the phishing website www.bankofthevvest.com (with a double 'v' instead of 'w'), complete with a padlock in the content, spoofed Verisign logo and certificate...

Channel:
Security Strategy

IE 7 gives secure sites the green light

Diorinos said: "We want users to build up their confidence and feel safe again about transacting online. This is a new type of security certificate being sold by the same companies that sell Secure Socket Layer, or SSL, certificates which allow...

Looks are good enough security for most web shoppers

Security company Verisign's EMEA marketing director Mike Davies agreed that the survey is positive overall, but indicates online retailing still has a way to go. He added the caveat that the software doesn't operate with early browsers and...

Privacy: Do online shoppers care?

Cranor's report could be positive news for a company such as VeriSign, which in December launched a tool with Microsoft that changes the colour of the browser address bar when it's displaying a website that has an "extended validation certificate...

Software EV SSL: The next weapon against malware?

Verisign would offer certificates to software makers who passed its screening and auditing criteria - much in the same way that it does to online organisations signing up for EV SSL certificates. The vision is for a system which will work similarly...

Thanks for holding: Customer service gets automated

It is now the turn of business process outsourcing firms, whose revenues are typically linked to the number of interactions, to innovate. The accuracy of prediction and timeliness and quality of intervention increases the conversion of browsers...

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