Email White Papers
Is Instant Messaging Going to Replace SMS and e-Mail as the Medium of Choice for Direct Customer Communications?
Overview This paper looks at instant messaging services and sees if there is a role for them as a direct marketing tool. It describes the key function provided by the three major service providers and describes potential scenarios for this type of functionality to be used to drive real-time customer communications.
| Publisher | Cognitive Box | File Format | |
|---|---|---|---|
| Date Published | October 2003 | ||
| Format | White Papers | ||
| Topics | |||
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