Europe is a large, heterogeneous marketplace and a northern European customer sees online marketing differently compared to her southern counterparts. Many US businesses too are failing to launch their products in the diverse European marketplace...
I haven't seen much evidence of this new trend in the marketplace just yet, but we are seeing a new wave the bigger vendors should capitalise on," she said. Terence Wright, Gartner Group principal analyst on European CRM markets, also seems...
One tool to help measure IT improvements is benchmarking. But benchmarking must only be used as a means to an end. Leading IT executives use benchmarking to categorise performance into a baseline of measures that a performance improvement programme...
Specifically, the researchers said that businesses building too much complexity into those types of systems spend 30 per cent more per employee on finance operations, and 18 per cent more per worker on human resources, compared with companies that...
She said the government needs to set up networks where teachers and researchers can work together to design and evaluate projects that use IT as a tool for learning. Schools are failing to take advantage of IT in the classroom as teachers worry...
John Cridland, CBI deputy director-general said "ebusiness" can help firms of all sizes and sectors maintain their competitive edge in a global marketplace. The web is transforming traditional business practices as the number of UK firms using...