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Airline Increases Productivity, Enhances Service With Web Content Management

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application servers

Overview Founded in 1929, Hawaiian Airlines is Hawaii's largest airline, with 3,500 employees, and having carried 7 million passengers in 2007. While the company's Web site was highly effective in delivering new services and products to its customers, making changes to the site was a time-intensive process that required IT involvement. To maximize the effectiveness of the Web site and to streamline administration, the company implemented Microsoft Office SharePoint Server 2007 for Web content management. Now, the airline's marketing department can make rapid content updates on its own to deliver a more personalized and powerful customer experience - without IT intervention.

Further White Paper Details
Publisher	Microsoft	File Format	WORD
Date Published	April 2008
Format	Case Studies
Topics	Application Servers, Web Content Management, Collaboration Tools

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