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Knowledge and Data Management White Papers

Microsoft Solution Helps Nielsen Company Track Business More Effectively

Tags:
knowledge and data management

Overview Nielsen Media Research, part of the Nielsen Company, is the world's leading provider of television, radio, and print audience measurement and advertising information services. Nielsen Media had more than 30 databases containing information about its customers - but no way to link the information together to provide comprehensive insight into its relationships with its customers. Using Microsoft Dynamics CRM, Nielsen Media Research is gaining a consolidated, comprehensive view of its clients and their information needs.

Further White Paper Details
Publisher	Microsoft	File Format	WORD
Date Published	May 2008
Format	Case Studies
Topics	Knowledge and Data Management, CRM Software

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Ovum Report: IBM Simplfies Service Management to facilitate business and IT

Publisher:
IBM

Accelerating Enterprise Data Governance Part 1

Publisher:
DataFlux

Data Governance for Master Data Management and Beyond

Publisher:
DataFlux

Getting Started with Master Data Management

Publisher:
DataFlux

Five Steps to More Valuable Enterprise Data

Publisher:
DataFlux

World Cup gets wired for sound (and data)

The trend towards big budget television advertising, with exponents like Accenture, Andersens, EMC and HP, is an attempt to move away from trade shows and create an emotive attachment to business brands, Grimsditch claimed.

Channel:
Law & Policy

Google searches for more moola (part two)

Google has only recently caught on, in part because of the company's U.K.audience of about 7.5 million, according to measurement company Nielsen/NetRatings. Google already has a big audience looking for answers to search queries in countries around...

Channel:
Comment & Analysis

ITV trials broadband TV

As the audience declines in more traditional media, broadcasters will be competing for the same slice of advertising revenue, said Charlton. This is the first commercial trial of broadband by a major UK television company.

Can YouTube make money?

And then there's the question of users uploading content that's owned by someone else, including television programmes. Josh Martin, an IDC research analyst, has issued a report asserting that YouTube will struggle to squeeze profits from its video...

Channel:
WebWatch
Tags:
youtube.com,
napster

Information overload

Gavin Whatrup, group IT director at Creston, a collection of PR, advertising and direct marketing businesses, knows getting grassroots buy-in for new working practices can be a challenge. The idea is that by putting everything into the same...

Why IT must escape the belt-tightening

At a recent event, about two-thirds of the audience said they had no idea about the business value of their IT investments because of the intangible benefits they had delivered. So do we think the tools available to improve sales, marketing...

Live Webcast: Telecoms 2.0 - Where is telecoms heading?

In this webcast, our panel of experts will review where we are with next generation telecoms in the UK, working through the concept of 'Telecoms 2.0': - Realising the potential of Next Generation Networks - why it isn't just about the technology? - What attributes should firms be looking for in their telco partner? - Is the relationship between telco provider and customer changing? - What things need to happen to make next generation services a reality? - You say you want the supplier to change. Do you want to change too? - What is Telecoms 2.0?

Publisher:
ZDNet UK

Telecom 2.0: Mind over matter

ntl:Telewest Business believes that the role of the telco is evolving. Gone are the days when it was enough to simply focus on circuits and minutes, customers now need a far higher degree of interaction and look for suppliers who will talk business solutions with them.

Publisher:
ntl:Telewest Business

IBM Information Server Change Data Capture

In today's fast-paced world, access to real-time data has never been more important. To be successful, organizations need to be able to report and analyze corporate data quickly and easily, regardless of what applications created the data, what platform they're running on, or what database they're stored in.

Publisher:
IBM

An examination of server consolidation: the trends that can drive efficiencies and help businesses gain a competitive edge

This white paper provides a starting point for organizations contemplating server consolidation. It includes an overview of server consolidation concepts and techniques and provides guidance on methodologies. It also looks at the potential cost savings associated with server consolidation and offers information on how organizations can sustain the advantage they have gained by consolidating their servers.

Publisher:
IBM

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