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Customer Support Services White Papers

Lesite.tv Improved Marketing Campaign Success and Increased Sales Productivity While Controlling Costs

Tags:
customer support services

Overview Lesite.tv wanted to provide a multi-channel, easy-to-use Customer Relationship Management (CRM) system that can be deployed rapidly and optimize customer knowledge over the various life-cycle phases: pre-sales, after sales, marketing, etc. The challenge was to categorize different types of prospects more effectively (establishment heads, teachers, institutional users, local authorities, etc.) and communicate a unified customer vision and avoid increasing the number of silo commercial databases within the company. Lesite.tv worked with Logica Management Consulting to deploy Oracle CRM On Demand to 15 users in less than four months over the key customer relations functions - managing campaigns, sales, commercial opportunities, support, and requests for assistance.

Further White Paper Details
Publisher	Oracle	File Format	PDF
Date Published	May 2008
Format	Case Studies
Topics	Customer Support Services, CRM Software

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