Measured Thoughts: McNeil Consumer Healthcare

Overview McNeil Consumer Healthcare is the parent company of many of the world's most well-known over-the-counter pharmaceuticals. This webcast provides an in-depth conversation about managing the marketing effectiveness of globally recognized products such as Tylenol, Benadryl, and Rolaids.

Further White Paper Details
PublisherSAS Institute   
Live Date23rd February 2008 00:00 GMT
FormatWebcast   
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