TCP - IP White Papers

SBC Successfully Improves Enterprise Customers' Connectivity Through Its Network-Based MPLS Service

Overview SBC wanted to rapidly size and address the national and global large-enterprise market for network-based MPLS service and develop an MPLS service offering strategic business plan as well as go-to-market plan. The challenge was to educate salesforce on the value of MPLS service offering. As a solution SBC took advantage of Cisco Internet Business Solutions Group (IBSG) global expertise to identify current and future MPLS market opportunities. Developed a comprehensive value proposition for MPLS and collaborated with Cisco to educate the salesforce, the suppliers, and customers about quality-of-service potential of Multiprotocol Label-Switching (MPLS) technology.

Further White Paper Details
PublisherCisco Systems File FormatPDF
Date PublishedNovember 2005
FormatCase Studies   
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