Customer Support Services White Papers

Identified Customer and Pricing Initiatives to Drive Growth and Drive Business Results

Overview A food wholesaler conducted a study to identify pricing, account management and revenue optimization strategies to improve profit and growth. This national food wholesaler wanted a thorough, strategic examination of customer pricing, account management and revenue optimization to drive growth and profitability. IBM combined industry experts from IBM Global Business Services, world-class analytic skills from IBM Research and client specialists to do a discovery study identifying initiatives with high potential impact. Because of Research's involvement, new insights into the client's business results were developed and each initiative the IBM consultants identified was backed up by solid analytical evidence. The in-depth analysis helped the customer to pinpoint strategies and pricing methods for improved business results.

Further White Paper Details
PublisherIBM File FormatHTML
Date PublishedJanuary 2008
FormatCase Studies   
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