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Tough Problems Solved: IBM Customer Equity & Lifetime Management (CELM)

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customer support services

Overview Small companies often have the luxury of recognizing their customers by sight, and knowing their purchase preferences and service needs. Savvy business owners are able to meet these expectations - and reap the benefits of strong customer loyalty and lifelong customer value. IBM's Customer Equity and Lifetime Management (CELM) is a powerful analytical customer retention management solution developed by an IBM ODIS team. Using advanced stochastic optimization algorithms, a combination of Markov Decision Process, Reinforcement Learning and Portfolio Theory, CELM captures and analyzes customer dynamics to model and optimize long-term customer relationships in a way that can help maximize the value/risk ratio of the overall customer portfolio.

Further White Paper Details
Publisher	IBM	File Format	HTML
Date Published	January 2008
Format	Case Studies
Topics	Customer Support Services, CRM Software, Data Mining - Analysis

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