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IBM Case Study: Mitsukoshi

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customer support services

Overview Founded in 1673, Mitsukoshi is the oldest and one of the most prestigious retail stores in Japan. To raise Internet sales and meet the requests of many older customers or those with visual impairments, Mitsukoshi needed to deploy a more accessible summer gift promotion Web site to help more people shop and buy online. IBM Tokyo Research Lab and IBM Global Business Services helped Mitsukoshi set up a new summer gift Web site that adapts the color and size of text and the voice browser's reading order. The enhancements helped improve site accessibility.

Further White Paper Details
Publisher	IBM	File Format	HTML
Date Published	January 2008
Format	Case Studies
Topics	Customer Support Services, Web Development and Design, Web Services

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