Transaction Processing White Papers

Localized Online Offers Help Retailers Drive Shoppers Into Stores

Overview While many consumers use the Web to research products, the vast majority of purchases are still made in local stores. ShopLocal enables retailers to reuse localized print advertising on the Web, helping them to draw consumers into local stores or to e commerce sites. The company's SmartCircular service replicates print circulars online in an interactive format that lets retailers reuse the merchandising and creative effort that goes into those ads, while the company's SmartMedia service delivers targeted local offers through interactive banner ads. With Microsoft software, ShopLocal can support strong demand for its services and seasonal shopping peaks and is delivering new offerings to help retailers better understand the growing influence of the Internet on in-store shopping and how they can best take advantage of that trend.

Further White Paper Details
PublisherMicrosoft File FormatWORD
Date PublishedApril 2008
FormatCase Studies   
Topics

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Best Practices for Deploying SSDs in an Oracle OLTP Environment Using Dell EqualLogic Storage

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VocaLink Ensures Secure High-Volume Transaction Processing With Unified, Flexible Infrastructure

VocaLink is a specialist provider of transaction services to banks, their corporate customers and Government departments. In 2000, with automated payment volumes up 50% in the previous five years, the...


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