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Knowledge and Data Management White Papers

Avengers, Assemble! Marvel's first strategic IT plan comes from superpowered collaboration between the CIO and the lines of business

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knowledge and data management

Overview Read this Profit Magazine article to see how Marvel Entertainment is working to expand its existing Oracle footprint to merge and unify existing data with the ultimate goal of improving data accuracy and reducing the time to market of data.

See how and why Marvel Senior Vice President and CIO Glenn Magala provided new data-mining capabilities and gave visibility to information that Marvels' lines of business formerly had trouble accessing easily. The data set is still evolving, but the user interface, which is an intelligence dashboard that enables users to get information specific to their job function, is already generating new value. In addition, Marvel is already achieving significant benefits with its brand assurance system built on Oracle's Stellent content management system.

Further White Paper Details
Publisher	Oracle	File Format	HTML
Date Published	May 2008
Format	Case Studies
Topics	Knowledge and Data Management, Decision Support - DW Front End, Data Mining - Analysis, Business Intelligence - Data Warehousing, Database Applications

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Avengers, Assemble! Marvel's first strategic IT plan comes from superpowered collaboration between the CIO and the lines of business

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