Customer Support Services White Papers
Competing on Customer Intelligence: Building Competitive Advantage Based on the Four P's Three I's of Marketing
Overview This white paper has discussed some of the market forces leading marketers to shift to a customer-centric business model and how they are integrating the technologies required for success. They are going well beyond using technology to automate their old business models. These marketing innovators are building new customer-centric business models that are focused on developing analytical insight, connecting that insight to customer interactions and integrating learning to continuously improve results. New insight and knowledge has always fueled innovation and success. What's different? Instead of focusing insight and knowledge entirely on products and services, marketers today are realizing that customer insight and knowledge can often trump the value of product knowledge.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | December 2007 | ||
| Format | White Papers | ||
| Topics | |||
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