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Improving the Customer Experience With Service-Oriented Architecture

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application servers

Overview To help ensure a positive and consistent customer experience and keep loyal renters coming back time and again, Avis Budget's technology team implemented a new infrastructure to support all customer contact channels-call centers, airport rental counters, standalone facilities, and the Internet. The infrastructure, known as OMEGA (One Merged Enterprise & Global Architecture), is a Service-Oriented Architecture (SOA). Their investment in OMEGA and the apps that run on top of it is intended to enhance their strong competitive position. They wanted a flexible business platform that enables them to turn innovative ideas into reality quickly and reliably. OMEGA turned to a Service-Oriented Architecture (SOA) built on BEA technology which enables the company to bring innovative services to market faster, increase flexibility and responsiveness, and expand marketing initiatives.

Further White Paper Details
Publisher	BEA Systems	File Format	PDF
Date Published	October 2007
Format	Case Studies
Topics	Application Servers, Service-Oriented Architecture, Application Development

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