By understanding the dynamics of the customer base, a project aimed at maximising the revenues and margins will be easier to write up to gain funding from above. In the third instalment of this weekly 12-part series, Quocirca analyst Clive...
In the most recent quarter, the division accounted for $2.4bn of the company's $8.5bn revenues, and $1.88bn of the $3.25bn gross profit. Microsoft is also betting that InfoPath could emerge as a front end to existing customer relationship...
We'll indelibly change the dynamics of the hosted CRM marketplace for the next couple of years," Siebel said. Siebel, whose company recently entered the customer relationship management (CRM) hosting market, made the prediction on Wednesday while...
The productivity gains experienced by CRM users accounted for over half of the ROI, while improvements to business processes made up 42 per cent, with the remaining return on investment attributable to savings due to the new technology.
CRM should allow you to identify your most profitable customers, and should streamline business processes to deliver them a smoother and more efficient service. The study, which was funded by IBM, concluded: "To the chagrin of many companies - from...
Microsoft Dynamics CRM Live, an on-demand alternative to its on-premise CRM software, is set to debut by mid-2007 as part of a revamped product code-named Titan. Microsoft will host the new service within its own data centres, said Brad Wilson...