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Web Content Management White Papers

The Real Threat to Google

Overview No, one of the most formidable challenges facing Google (GOOG) is likely sitting in the pocket or purse. It's the cell phone, and it will put added pressure on Google and other Internet companies to revamp the way they handle online marketing. As more people use cell phones and their tiny glass screens to gain access to the Internet, Google and its fellow online advertisers will have less space, or what's called ad inventory, to place marketing messages for customers. Google makes money selling ad inventory. And its ad inventory is diminished on a cell phone.

Further White Paper Details
Publisher	McGraw-Hill Companies	File Format	HTML
Date Published	April 2008
Format	White Papers
Topics	Web Content Management, Mobile - Wireless Communications

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Opera scuppers WAP with mobile browser

The company's approach to web browsing by cell phone and other small devices is just the latest strategy to overcome a difficult technological conundrum - how to access web pages built for 17-inch desktop screens on cell phones that fit in shirt...

Channel:
Mobile & Wireless

Mobile promos drop off McDonald's menu

Mobile marketing is typically done in two ways: by delivering ads to mobile phones' tiny screens and by placing branding on handset cases. In the case of McDonald's, the free service filled cell phone in-boxes with specials - such as two burgers...

More mobile malware on the way?

A Polish researcher has found two vulnerabilities in the cell phone version of Sun Microsystems' Java software that under unusual circumstances could let a malicious program read private information or render a phone unusable.

Channel:
Malware
Tags:
virus,
malware,
j2me,
java

Niklas Zennström: Telecoms troublemaker

Skype software allows people to place voice calls, send text messages and share files for free but has virtually no operating costs because it uses the internet to handle the voice traffic and has spent minimally on marketing - no big ad campaigns...

Channel:
VoIP
Tags:
niklas zennstrom,
skype,
voip

The curse of telemarketing plagues mobiles

Paul Cleaver, the owner of a Dodge dealership that uses telemarketing, said: "So many of our customers are switching to cell phones" - thus providing the dealer with a mobile phone number, causing the confusion.

The End of Year Weekly Round-Up: 21.12.07

Is that an iPhone in your pocket? Didn't Google announce their Gphone, too? Google is heading up a consortium of organisations, including most of the major players in the global mobile industry. So Google couldn't.

Channel:
Weekly Round-up

Live Webcast: Telecoms 2.0 - Where is telecoms heading?

In this webcast, our panel of experts will review where we are with next generation telecoms in the UK, working through the concept of 'Telecoms 2.0': - Realising the potential of Next Generation Networks - why it isn't just about the technology? - What attributes should firms be looking for in their telco partner? - Is the relationship between telco provider and customer changing? - What things need to happen to make next generation services a reality? - You say you want the supplier to change. Do you want to change too? - What is Telecoms 2.0?

Publisher:
ZDNet UK

Telecom 2.0: Mind over matter

ntl:Telewest Business believes that the role of the telco is evolving. Gone are the days when it was enough to simply focus on circuits and minutes, customers now need a far higher degree of interaction and look for suppliers who will talk business solutions with them.

Publisher:
ntl:Telewest Business

IBM Information Server Change Data Capture

In today's fast-paced world, access to real-time data has never been more important. To be successful, organizations need to be able to report and analyze corporate data quickly and easily, regardless of what applications created the data, what platform they're running on, or what database they're stored in.

Publisher:
IBM

An examination of server consolidation: the trends that can drive efficiencies and help businesses gain a competitive edge

This white paper provides a starting point for organizations contemplating server consolidation. It includes an overview of server consolidation concepts and techniques and provides guidance on methodologies. It also looks at the potential cost savings associated with server consolidation and offers information on how organizations can sustain the advantage they have gained by consolidating their servers.

Publisher:
IBM

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