Major areas include customer support and service (CSS), sales force automation (SFA) and enterprise marketing automation (EMA), as well as customer analysis. And yet, like many new disciplines, the value of customer relationship management is in...
The latest report from AMR research found demand for localised CRM software in Europe is high, yet few vendors offer fully localised products modified to cater for different languages, diverse cultural expectations and time zone delays.
Many products on the market are large server-based applications that give the impression of using a 'brute force' approach to cracking this problem. The call centre automation market is leading the take-up of speech recognition services.
Cindy Bates, general manager at Microsoft, said in a statement: "Small businesses are a major force in the US economy, when you look at their capital expenditures and how much of their revenue is distributed back into local communities.
Sales force automation is likely to be a starting point for early adopters of CRM, Pringle said. With CRM's relatively recent debut into the software and services market, big vendors are now having to make up for their previous "lack of attention...
Alongside this activity, a new breed of hosted solutions have started to show promise - from open source solutions such as SugarCRM, to solutions that started life being sales force automation focused like Saleforce.com, to full-function solutions...