Major areas include customer support and service (CSS), sales force automation (SFA) and enterprise marketing automation (EMA), as well as customer analysis. However, companies must expect to supplement these suites with best-of-breed marketing...
Mobile data portal AvantGo has started a concerted push into the world of CRM with the launch today of a product aimed at speeding up the wireless deployment of sales force automation applications. The product is effectively a purpose-built mobile...
In its early stages, CRM software vendors focused on integrating the three principal domains of activity - sales, service and marketing. However, the CRM vendors quickly realised the web is a valuable customer interaction channel and one they need...
Microsoft believes that the package should prove helpful in automation projects at smaller retailers, many of which still rely on manual record-keeping methods such as paper ledgers. Last March, the two companies jointly released a document filing...
For example, workforce information can be shared with a CRM database to guide training programmes, or a customer database can have a direct link into inventory information. When the CRM, or customer relationship management, market was in its heyday...
Alongside this activity, a new breed of hosted solutions have started to show promise - from open source solutions such as SugarCRM, to solutions that started life being sales force automation focused like Saleforce.com, to full-function solutions...