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FireRescue1 Creates Integrated Marketing Platform for Masimo

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web development and design

Overview Masimo Corporation, the innovator of motion and low perfusion tolerant pulse oximetry, was confronted by the significant challenge of introducing a complex product to a market that is fragmented, cost conscious and resistant to new technologies. Masimo quickly recognized that their challenge extended beyond introducing a new, costly technology, and included educating the market to not only the threat of CO, but also to the importance of rehabilitation from a number of fireground threats. FireRescue1 created FireRehab.com aimed at educating firefighters on the importance of rehabilitation. FireRehab.com is designed to offer an industry-leading collection of news, original columns, tips and training information related to all aspects of rehabilitation from heat exhaustion and dehydration to carbon monoxide and cyanide poisoning.

Further White Paper Details
Publisher	Praetorian Group	File Format	PDF
Date Published	July 2007
Format	Case Studies
Topics	Web Development and Design, Business Strategies, Sales - Marketing

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