Sales - Marketing White Papers
Achieving Integrated Commerce With Salesforce.com and Sterling Multi-Channel Selling
Overview The more IT systems a business has, the more time, money and resources it takes for a business to operate. Nowadays eCommerce systems and Customer Relationship Management (CRM) systems have a great deal of valuable process and data overlap when it comes to managing and executing sales, customer management and fulfillment functions. While both systems have unique, core purposes, working together as one Integrated Commerce solution they can give businesses an operational and marketplace edge. An Integrated Commerce solution provides a business with the data and tools needed to improve information management, increase customer response time, streamline new business development processes, lower the cost of sales, increase e-sales capacity, empower channel (fulfillment) partners, and increase the organization's understanding of customer needs and actions.
| Publisher | EDL Consulting | File Format | |
|---|---|---|---|
| Date Published | August 2007 | ||
| Format | White Papers | ||
| Topics | |||
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