CRM Software White Papers
Integrated Commerce: A Blended Approach to B2B ECommerce and CRM
Overview Best-in-class customer relationship management (CRM) systems have enabled leading organizations to translate greater customer insight into higher profits from more loyal customers. In parallel, Business-to-Consumer (B2C) eCommerce has matured to the point of mass acceptance owing to easy-to-use technology and a streamlined user experience. More recently, the Business-to-Business (B2B) world has capitalized on the lessons learned by B2C organizations. However, in both B2C and B2B models, CRM and eCommerce systems lack the kind of cross-function visibility and information sharing that can drive greater business knowledge and performance. An alternative approach is required to bridge the gap between the two technologies. Integrated Commerce has emerged as the way for organizations to fully realize the benefits of both technologies.
| Publisher | EDL Consulting | File Format | |
|---|---|---|---|
| Date Published | July 2007 | ||
| Format | White Papers | ||
| Topics | |||
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