The use of SMS as a marketing tool could be severely hampered by government plans to control corporate usage of electronic communications. But the government is planning to extend the law to email and SMS - the latter being particularly problematic.
Marketing products to mobile phones using SMS messages has been proven to increase sales, according to a test study carried out in Sweden. Named e-street, the project signed up 2,500 mobile phone-users in the town of Lulea to receive SMS messages...
The British Academy has awarded SMS Chess top honours in its interactive awards. The SMS Chess application, developed by Purple Software, scooped top gong in the mobile game category. The Academy, more famous for its TV and film awards has been...
Police in the state of Melaka in west Malaysia have received 300 SMS messages from the public since the scheme was launched on 5 September, said a report from official news agency Bernama. Malaysian can now check voter registration information...
Watchdog the Advertising Standards Agency saw the number of complaints internet and SMS ads rise 2,500 per cent between 2002 and 2003. Regulator Icstis has also been laying down the law with SMS advertisers that don't toe the line.
Greg Wilfahrt, executive vice president and co-founder of SMS.AC, a wireless email provider that has relationships with carriers in 170 nations, said: "We hope to have something tangible in place by mid-April.
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