The use of SMS as a marketing tool could be severely hampered by government plans to control corporate usage of electronic communications. But the government is planning to extend the law to email and SMS - the latter being particularly problematic.
The Finnish government is considering banning a controversial SMS speed camera alert service. Erkki Pulliainen, an MP and the representative of the Finnish government's traffic committee, told the Finnish press: "It is still legal to send an SMS to...
Until now, it's been like the dark years of SMS - and we know texting only took off when anyone could text anyone else, regardless of their network. Apart from the mixed media message about what MMS stands for from operators (O2's strap - "Invent...
A war over the price of SMS text messages in the Netherlands could be replicated in the UK and even lead to a fiercer division between operators that choose to target businesses and those that focus on consumers.
Greg Wilfahrt, executive vice president and co-founder of SMS.AC, a wireless email provider that has relationships with carriers in 170 nations, said: "We hope to have something tangible in place by mid-April.
According to research commissioned by comms services company Affiniti, the costs mean companies need to look at other ways of communicating with their customers - such as SMS messaging - to save money.
Did you find this white paper useful? 1 out of 5 users found this white paper useful
White Paper RSS
Download
Register
