In the UK, ITV (with the aforementioned Popstars), Channel 5, and Channel 4 (through its E4 offshoot) are starting to integrate programmes with SMS messaging, using it to encourage viewer voting and to deliver permission-based advertising.
Logica now claims that over half of the world's SMS messages are carried on its software. Its mobile business in general grew by 74 per cent to £131.7m, with SMS software growing at 93 per cent and margins improving from 15.1 per cent to 19.5 per...
Only now it's plain to see this simple form of mobile communication isn't just a passing fad for the young - SMS texting is being used in increasingly sophisticated ways, and is fast becoming a huge money earner for operators as well as a tool for...
The British Academy has awarded SMS Chess top honours in its interactive awards. The SMS Chess application, developed by Purple Software, scooped top gong in the mobile game category. The Academy, more famous for its TV and film awards has been...
Forget kids texting away on street corners - the SMS has arrived as a serious business medium. The association polled attendees at the SMS 2002 conference last month. Research from the Mobile Data Association (MDA) shows 60 per cent of businesses...
A plan to use SMS to combat youth knife crime is being trialled in schools in East London. He said in a statement: "SMS is a fantastic way to reach out to this demographic. The text pilot enables youngsters to anonymously report classmates or other...
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