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Teachers Association Turns to Centralized Data Repository to Improve Member Service

Overview The California Teachers Association (CTA) serves 350,000 members. It provides a full range of offerings, including the improvement of teaching conditions, representation in the political arena, insurance, and education-oriented publications. The California Teachers Association (CTA) relies on a complex and highly integrated IT environment to capture and manipulate data. CTA wanted to add a customer relationship management solution to better support its members. After exploring several alternatives, CTA chose to deploy Microsoft Dynamics CRM.

Further White Paper Details
Publisher	Microsoft Tips	File Format	HTML
Date Published	April 2008
Format	Case Studies
Topics	CRM Software, Business Management

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