.NET White Papers
Trans World Entertainment Delivers a Unique Consumer Experience With Microsoft .NET; Early Results Indicate a Significant Improvement in Retail Sales
Overview Trans World Entertainment is using Microsoft .NET to turn browsers into buyers by delivering a personalized customer experience aligned with each customer's entertainment preferences across a broad range of physical and online touch points. Integration with several .NET user experiences is increasing brand awareness and driving customers to FYE.com and the company's retail stores, while integration with .NET Passport is providing customers with a common identity across touch points. The use of .NET Alerts and Microsoft Wallet simplify the purchase process and extend the FYE experience to additional devices. Early market testing is already showing a significant improvement in conversion rates for the company's physical stores, equating to an improvement in the company's bottom line once its E-Works rollout is complete.
| Publisher | Microsoft | File Format | WORD |
|---|---|---|---|
| Date Published | March 2002 | ||
| Format | Case Studies | ||
| Topics | |||
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