Customer Support Services White Papers
IBM and Pay by Touch Make Checking Out at Thriftway Supermarkets a Soft Touch
Overview In May 2004, Thriftway Supermarkets became the first grocery retailer in the United States to install a payment system using biometrics. Thriftway Supermarkets wanted to provide top level customer service, reduce fraud in electronic payments and save on transaction fees. As a solution Thriftway deployed Biometric payments made through Pay By Touch, backed by IBM e-business Hosting Services as part of IBM Software as Services. This resulted in more convenient checkout experience for customers and lower processing fees for the supermarket chain.
| Publisher | IBM | File Format | |
|---|---|---|---|
| Date Published | July 2006 | ||
| Format | Case Studies | ||
| Topics | |||
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