Infrastructure Management White Papers
IBM and MarCole Use 21st Century Technology to Speed Sales of Products Handmade in 19th Century Farmhouse
Overview For more than 20 years, MacKenzie-Childs has enjoyed an increasing business of creating handmade enamelware, ceramics, glassware, furniture and home accessories sold through its own retail stores and catalogue and at selected upscale retailers around the United States. MacKenzie-Childs wanted to set up a state-of-the-art, Web-based gift registry system for a retailer with limited IT resources. As a solution the company deployed MarCole Independent Retailer Edition of Gift RegistryWorks backed by IBM e-business Hosting Services as part of IBM Software as Services. This resulted in significant increase in gift registry sales with online system replacing paper-based procedures.
| Publisher | IBM | File Format | |
|---|---|---|---|
| Date Published | May 2006 | ||
| Format | Case Studies | ||
| Topics | |||



