Branding is money wisely spent, but a dilemma faced by the bricks and mortar companies is how to avoid dilution of their existing brand. So remember:
the brand message should be easily understood and not gimmicky, just like a mission statement
it...
We have a promising project, but nothing of the earth shattering nature that people are conjuring up. Kamen would much rather people talked up his work at First - a non-profit organization whose mission is "to generate an interest in science and...
Of the myriad of choices, two can provide much needed scalability as an alternative to ATM, Frame Relay or IP secure tunnels for service providers. MPLS is important but it's not earth moving. Protocols are tending to creep out of the tiering...
However, our species is on a journey on Spaceship Earth with a mission to go explore, discover and change at a pace faster than our gene-based evolution would naturally dictate. We take action and make decisions as if we had an adequate description...
Not through a scorched earth policy of rip and replace - the decisions we made in the past were right at the time, and wherever possible, we need to get the most out of what we have already in place. Some of these processes will be what defines us...
Today, companies are generating volumes of data, almost all of which have a geographic dimension, captured and processed through myriad business applications such as ERP and CRM systems. We are all familiar with web-based mapping applications such...