Business Management White Papers
Create e-Mail Newsletters for Your Travel Clients
Overview In the old days, when travel agents issued paper tickets, it was easy to stuff traveler communications collateral into the client's ticket jacket. The author actually called such newsletters "Ticket stuffers." These newsletters were printed quarterly, monthly, or even weekly and were slick marketing materials. Content for these newsletters was the same for every traveler, with the exception of special inserts for international travelers. Now that paper tickets are less common, communications with the clients are limited to agency Web sites, direct mailings, e-mail newsletters, and marketing. These first two communications vehicles are fairly straightforward. However, creating a successful - and legal - e-mail campaign is a little more complicated.
| Publisher | Microsoft Tips | File Format | HTML |
|---|---|---|---|
| Date Published | December 2007 | ||
| Format | White Papers | ||
| Topics | |||
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