Sales - Marketing White Papers
Manage Marketing Plans to Achieve Corporate Goals
Overview At many companies, marketing is perceived by those outside the marketing department as just another expense. Too often, marketing is not viewed as an investment that can grow revenue today and position the company for revenue tomorrow. And marketers unwittingly fuel this perception by generating marketing plans based only on spending - as opposed to planning for delivering results that are in direct alignment with corporate goals.
| Publisher | Microsoft Tips | File Format | HTML |
|---|---|---|---|
| Date Published | December 2007 | ||
| Format | White Papers | ||
| Topics | |||
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