Apple Computer's famous brand loyalty is slipping according to a recent report. The survey by ZD Market Intelligence found that only 71 per cent of customers repurchased an Apple PC, compared to 81 per cent last year.
Still, questions arise about the uprightness of paid-inclusion programs when search providers are under pressure to make profits and maintain customer loyalty during an economic downturn. At issue is AltaVista's search technology and "paid...
Some benefits may not be quantifiable today in terms of dollars [such as] ease of use, competitive advantage [and] customer loyalty. From the 100 high-ranking executives surveyed, around a fifth stated they were concerned about the reliability of...
SAP customers are the least likely to evaluate alternatives or switch products after three years, according to a study of customer loyalty among the top 10 enterprise IT vendors. The research also looked at the loyalty of long-term customers, where...
New research indicates that many household names of the IT industry, including Dell and Microsoft, have been able to capture lasting feelings of customer loyalty. Those that have the most devoted customers are Cisco Systems, Dell, EMC, Hewlett...
Poor customer service remains the main reason consumers desert a product or service despite the vast amounts of money invested by businesses on customer relationship management (CRM) technologies in recent years, according to new research.