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Business Strategies White Papers

Effectively Marketing Your SaaS Offering

Tags:
business strategies

Overview The Software as a Service (SaaS) and Web application delivery model presents significant new sales opportunities. Demand for SaaS applications are forecasted to grow over the next several years. In order to reach these potential customers, however, software vendors must develop and implement an effective marketing strategy now.

Fortunately, the SaaS model lends itself to a variety of marketing techniques, many of which are extremely well suited to the small-to-midsize or emerging software company with limited marketing resources. Learn how you can effectively market your SaaS offering in this paper.

Further White Paper Details
Publisher	OpSource	File Format	PDF
Date Published	June 2007
Format	White Papers
Topics	Business Strategies, Software Engineering, Site Marketing, Sales - Marketing, Application Development

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