Data Mining - Analysis White Papers
Company Improves Data Analysis and Reporting With Business Intelligence Solution
Overview Kelley Blue Book analyzes and publishes data on new and used vehicles. Large automotive manufacturers, as well as individual car and truck buyers, use the Kelley Blue Book Web site to find in-depth pricing information. The company gathers data from these Web site visits to create trend reports for manufacturers. However, the report-generation process was time-consuming, and employees were not able to effectively analyze all the data. In 2006, Kelley Blue Book implemented a solution based on Microsoft Business Intelligence technologies. With its new analytical capabilities, Kelley Blue Book has improved sales staff efficiency and created a compelling new Web analytics product that can provide its business customers with more targeted data for their marketing efforts.
| Publisher | Microsoft Tips | File Format | WORD |
|---|---|---|---|
| Date Published | July 2007 | ||
| Format | Case Studies | ||
| Topics | |||
Mining Methodologies to Ensure Successful CLV Implementation: Cross-Sell/Up-Sell Modeling
Selling more to the existing customers not only increases the likelihood of a satisfied customer, but it also increases value. The presenter of this webcast discusses how data mining can...
Building Intelligent Shopping Assistants Using Individual Consumer Models
This paper describes an Intelligent Shopping Assistant designed for a shopping cart mounted tablet PC that enables individual interactions with customers. Machine learning algorithms are used to predict a shopping...
Data Mining Techniques for Detecting Fraud, Waste and Abuse
Every government agency that exchanges money with citizens, service providers or vendors risks exposure to fraud and abuse. Agencies around the world lose more and more money through fraud every...
Creation and Deployment of Data Mining-Based Intrusion Detection Systems in Oracle Database 10g
Modern intrusion detection applications face complex requirements - they need to be reliable, extensible, easy to manage, and have low maintenance cost. In recent years, data mining-based Intrusion Detection Systems...
Access Data Analysis Cookbook: Managing Tables, Fields, Indexes, and Queries
One uses tables to store data, indexes to organize and order data, and queries to work with data. In a perfect world, when a database goes into production, the development...



