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Bridges White Papers

Microsoft Online Services Customer Story: i'm Campaign

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bridges

Overview Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. What often gets lost in the shuffle are the social issues that are most important to many people. These issues - and many more - transcend demographics and focus groups. These issues don't care about salary ranges, job titles, stock portfolios, or rush hour traffic. Sooner or later, they affect all. To help bridge that gap, Microsoft introduced the i'm Initiative, a program from Windows Live Messenger. Every time a user registered with the i'm campaign has conversations using Windows Live Messenger, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes.

Further White Paper Details
Publisher	Microsoft Tips	File Format	WORD
Date Published	November 2007
Format	Case Studies
Topics	Bridges, Data Visualization

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