Streaming Media White Papers
Hewlett Packard Connects With the MSN Video Audience
Overview HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. HP wanted to understand the impact of streaming their ads on key brand measures. The challenge was to determine if the frequency of exposure to the HP streaming ads influenced greater impact on the HP brand. They also wanted to identify target audiences reached via the HP streaming ads run on MSN Video Player. The HP online campaign helped sustain and maintain awareness of the HP brand. Study showed simultaneously serving two HP ads on MSN Video Player did well to support HP as "Unique" in the minds of consumers and effectively conveyed key product features.
| Publisher | Microsoft Tips | File Format | |
|---|---|---|---|
| Date Published | January 2006 | ||
| Format | Case Studies | ||
| Topics | |||
-
Did you find this white paper useful? 1 out of 2 users found this white paper useful
White Paper RSSReceiver Initiated Just-In-Time Tree Adaptation for Rich Media Distribution
DownloadApplication-level multicast networks overlaid over unicast IP networks are increasingly gaining in importance. While there have been several proposals for overlay multicast networks, very few of them focus on the...
One to One Dynamic Podcasting
There is a lot of "Hype" about video over the Internet. The main actors are now focalized over the branded portal (aka YouTube and clones) or the pure technology for...
Live Webcast: Top 10 Tips for Effective Online Presentations
Web seminars and other interactive Web events are important channels for sharing useful information and extending your organization's reach. But how do you plan for and execute a successful online...
FPGA Implementation of Adaptive Temporal Kalman Filter for Real Time Video Filtering
Filtering noise in real-time image sequences is required in some applications like medical imaging. The optimum approach in this case is in the form of adaptive 3-D spatial-temporal filter, which...
Best Practices in Online Video Webcasting
Video can help a person convey the strength and achievements of the organization and leadership team to customers, partners, vendors, investors, employees and the media. In an era of transparency...
