Sales - Marketing White Papers
Microsoft Online Customer Story: Jeep
Overview Over the past three decades, Millward Brown has grown to be one of the world's leading research companies. One will hear a lot of talk around the marketing water cooler about purchase drivers. But what if getting people to react positively to a brand - and hopefully influencing their future automobile purchases - actually involved them driving a virtual vehicle? That was the landscape that faced automaker Jeep, market researcher Millward Brown, and the Microsoft teams that came together to explore the effectiveness of in-game advertising in the Microsoft Xbox title, Zoo Tycoon 2: Endangered Species. One compelling feature of Zoo Tycoon 2 is the ability to include a driving tour that visitors can take through the virtual zoo environs.
| Publisher | Microsoft Tips | File Format | WORD |
|---|---|---|---|
| Date Published | November 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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