Sales - Marketing White Papers
Target Study Measures Online Advertising Spend Impact on Offline Sales ROI
Overview In the retail landscape where the traditional marketing mix is continually evolving, quantifying the accountability of advertising is essential to campaign strategies and can be critical to success. By studying the impact that online advertising has on offline sales and Return On Investment (ROI) compared to the traditional media frontrunners, Target gained insight to more profitable and cost-efficient ways to leverage their ad spend. Using Market Evolution's control-exposed methodology, participants were sampled in three ways: telephone random digit dial survey web-wide sample: respondents were randomly invited to take the Target survey over the course of the campaign through an online invitation.
| Publisher | Microsoft Tips | File Format | HTML |
|---|---|---|---|
| Date Published | November 2007 | ||
| Format | Case Studies | ||
| Topics | |||
-
Did you find this white paper useful? 3 out of 7 users found this white paper useful
White Paper RSSTurning customer interaction into profitable relationships
DownloadEffective customer communications boost customer loyalty, ensure brand and regulatory compliance, reduce environmental impact and help control a range of costs - through IT maintenance, printing, call centre operations and...
DOC1 Suite from Pitney Bowes Business Insight- a Butler Group Technology audit report
In the Butler Group's opinion, there is a growing market for personalised customer communications as competition in all market sectors intensifies.DOC1 Suite from Pitney Bowes is an electronic document composition...
e-Messaging from Pitney Bowes Business Insight- a Butler Group Technology audit report
Read this comprehensive report from The Butler Group on the Pitney Bowes Business Insight e-Messaging solution. e-Messaging enables high-volume delivery; helps personalise messages; analyses the aggregated delivery and response status;...
Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer
Financial institutions have the opportunity to dramatically improve their understanding of what their customers and prospects are seeking through analysing current customer behaviours in the context of customer location. The...
When Green Equals Green: Best Practices for Communications Provider Billing in an Environmentally-Conscious, Multi-channel World
With an increased focus on environmental stewardship, it's not surprising that many communications firms are looking for ways to promote "green" activities within their companies - including customer billing. Invoicing...
