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Microsoft Online Customer Story: Sony

Tags:
streaming media

Overview Sony wanted to forge a connection between film fans and current information on upcoming releases, so it went in search of a platform that could offer a high level of interactivity and a real sense of community. To accomplish this goal, Sony turned to Microsoft and the Windows Live Messenger Tab, a mini advertising window within the Messenger environment. Messenger tabs include a link to a Web page that offers visitors detailed information on the subject being advertised, in this case a new release. The tab also gives visitors a chance to participate in contests and other special promotions that relate to the film.

Further White Paper Details
Publisher	Microsoft Tips	File Format	HTML
Date Published	January 2008
Format	Case Studies
Topics	Streaming Media, IM

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Publisher:
IBM

Tags:
collaborative web

A Two-Tiered On-Line Server-Side Bandwidth Reservation Framework for the Real-Time Delivery of Multiple Video Streams

Publisher:
Boston University

Tags:
quality of service

Bandwidth Consumption Control and Service Differentiation for Video Streaming

Publisher:
Electronics and Telecommunications Research Institute

Tags:
bandwidth issues

Load Balancing for Multimedia Streaming in Heterogeneous Peer-to-Peer Systems

Publisher:
Association for Computing Machinery

Tags:
load balancing

Fast Channel Switching

Publisher:
RealNetworks

Tags:
switching

AOL challenges BT's 'no-frills' broadband

Unlike BT Broadband, the AOL package will also include features such as email and instant messenger, as well as broadband content. This is a really compelling consumer package, including a variety of features such as email, instant messenger and...

Channel:
Broadband & ISPs

VeriSign holds firm on 404 scrap

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Yahoo! takes a leaf out of Google's book

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Channel:
WebWatch
Tags:
google,
yahoo,
homepage

Tony Hallett's After These Messages: 3's mad ad

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Channel:
After These Messages
Tags:
3

Will's Web Watch: Tuning in to YouTube

Others have used clips to drive visitors to their own sites realising that giving content away elsewhere, with an imprint on the clip stating the name of the originating website, can be an effective driver of traffic.

Channel:
WebWatch
Tags:
youtube,
youtube.com

Heavyweight champs of the web - top 10

Top 10 online global brands, by site visitors If you have a window open for a news feed while you are carrying on with your work, there may be hundreds of news items being streamed and each one may be a request being made to a server.

Channel:
WebWatch
Tags:
comscore,
google,
microsoft

Live Webcast: Telecoms 2.0 - Where is telecoms heading?

In this webcast, our panel of experts will review where we are with next generation telecoms in the UK, working through the concept of 'Telecoms 2.0': - Realising the potential of Next Generation Networks - why it isn't just about the technology? - What attributes should firms be looking for in their telco partner? - Is the relationship between telco provider and customer changing? - What things need to happen to make next generation services a reality? - You say you want the supplier to change. Do you want to change too? - What is Telecoms 2.0?

Publisher:
ZDNet UK

Telecom 2.0: Mind over matter

ntl:Telewest Business believes that the role of the telco is evolving. Gone are the days when it was enough to simply focus on circuits and minutes, customers now need a far higher degree of interaction and look for suppliers who will talk business solutions with them.

Publisher:
ntl:Telewest Business

IBM Information Server Change Data Capture

In today's fast-paced world, access to real-time data has never been more important. To be successful, organizations need to be able to report and analyze corporate data quickly and easily, regardless of what applications created the data, what platform they're running on, or what database they're stored in.

Publisher:
IBM

An examination of server consolidation: the trends that can drive efficiencies and help businesses gain a competitive edge

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Publisher:
IBM

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