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Microsoft Online Services Customer Story: NBC the Biggest Loser

Tags:
multimedia

Overview NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For NBC, it was time to test the boundaries of quick-turnaround Internet advertising vs. a big-budget multimedia campaigns just before the live season finale of The Biggest Loser. Although there was no time for a drawn-out campaign, NBC needed mass reach and high impact - right away. That's why it decided to collaborate with Microsoft Digital Advertising Solutions and research firm Dynamic Logic to test a hard-hitting, one-day "Roadblock" of Windows Live Hotmail.

Further White Paper Details
Publisher	Microsoft Tips	File Format	WORD
Date Published	February 2008
Format	Case Studies
Topics	Multimedia, Sales - Marketing

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Channel:
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Channel:
Desktops
Tags:
mactel,
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intel

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Publisher:
ZDNet UK

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Publisher:
ntl:Telewest Business

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Publisher:
IBM

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Publisher:
IBM

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