Multimedia White Papers
Microsoft Online Services Customer Story: NBC the Biggest Loser
Overview NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For NBC, it was time to test the boundaries of quick-turnaround Internet advertising vs. a big-budget multimedia campaigns just before the live season finale of The Biggest Loser. Although there was no time for a drawn-out campaign, NBC needed mass reach and high impact - right away. That's why it decided to collaborate with Microsoft Digital Advertising Solutions and research firm Dynamic Logic to test a hard-hitting, one-day "Roadblock" of Windows Live Hotmail.
| Publisher | Microsoft Tips | File Format | WORD |
|---|---|---|---|
| Date Published | February 2008 | ||
| Format | Case Studies | ||
| Topics | |||
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