Security Standards White Papers
PCI Compliance: Low Risk, High Reward
Overview Reputation is the most prized asset for any business. When one's business' reputation is damaged from a breach of data security, customer trust suffers. When customer trust suffers, sales are impacted and market position threatened. The public relations costs alone of repairing the damage done to a retailer's reputation can be catastrophically high - and even at that, the customer loyalty that was lost may never be regained. A golden rule in business is that it is less costly to retain the existing customers than to find new customers. In today's economy, the biggest threat to a retailer's reputation is customer identity theft by hackers and ever more sophisticated organized crime attacks.
| Publisher | Hughes Network Systems | File Format | |
|---|---|---|---|
| Date Published | September 2007 | ||
| Format | White Papers | ||
| Topics | |||
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