Application Servers White Papers
Singapore Cinema Operator First to Personalize
Overview Golden Village Multiplex Pte Ltd, a joint venture between Golden Harvest of Hong Kong and Village Roadshow of Australia, is the leading Singapore cinema operator with more than 45 percent market share. It was setup in 1992 and now operates nine multiplexes housing 73 screens. Golden Village wanted to enhance customer loyalty by introducing GV Movie Club, a personalized loyalty program. More customer data is also required to empower its target marketing strategies, sales efforts and decision-making processes. A review of its existing system revealed inadequacies as customer data were stored disparately using spreadsheets, with no capabilities for market segmentation.
| Publisher | Microsoft | File Format | HTML |
|---|---|---|---|
| Date Published | December 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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