CRM Software White Papers

Fisher & Paykel Finance Adds Up for Sales Team

Overview Fisher & Paykel Finance (FPF) provides specialist financial services to merchants and retailers, to enable them to deliver competitive finance plans to their consumers. These services are used by over four hundred thousand New Zealand customers. FPF needed a CRM solution that could better manage its large customer and merchant database records and capture information accurately and easily for its sales and administration departments. Microsoft Dynamics CRM enables the company to integrate information from different channels to create real time visibility across its business. This leads to much greater customer insight, more targeted sales and marketing campaigns as well as superior customer service.

Further White Paper Details
PublisherMicrosoft File FormatWORD
Date PublishedAugust 2007
FormatCase Studies   
Topics
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